What makes Google better than Yahoo and MSN Live Search?

Google has been in the Internet searching field for a long time. Google looks for natural link growth and have heavily biased search results toward informational resources. In addition to this it relies a lot on old sites. Google has powerful duplicate content filters that are capable of filtering out many pages that have similar content. Low quality and irrelevant reciprocal links are not effective in ranking well in Google search results.

For several years, Yahoo had been in the search game and its service in this regard it is considered to be better than MSN’s. However, it cannot provide services as good as Google in case of determining if a link is a natural citation or not. Yahoo has a good amount of internal content and also has a paid inclusion program. Both of these results in providing bias search results toward commercial results.

In comparison to Yahoo, MSN Live Search has entered the search game scenario quite late. It is not so good at determining if a link is natural or is an artificial one. They place more weight on the page content, because they are incapable of judging link quality. MSN Live has poor algorithms that cause a heavy bias toward commercial results. The new sites have a possibility of ranking quickly in MSN Search. Those reciprocal links that are of low quality have a great response in MSN Search.

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