Understanding Link Building

I have a few thoughts on the problems and risks of current link building techniques. The best opportunities to entwine the keyword and page title to links might lead to more problems that was first envisioned. Search engine optimization as a service is growing with impressive speed, it seems almost that every week a new “SEO Agency” is established. Search engine optimization has two parts; On Page Optimization for a most part encompasses small web designers and programmers implementation and simply has too little potential for large jumps in search engine ranking. Off Page Optimization has to do with Pay per click and incoming links or link building. In the past Google has tried to prevent several factors in the process of link building including

Lack of market transparency - Google has agreed with the fight against links that come from private link networks and sources are more important than ever, public marketplaces such as Teliad or Text-Link-Ads are losing importance. Fortunately when this is hidden from Google there is so much benefit in moving up in rankings. One such service is Free Link Building Tools. They have a novel method of keeping link building practices below the radar.

Uninformed customers - SEO by the current hype, there are many customers who buy SEO, “because would it work.” I am firmly convinced that it is in the field of SEO clients have a solid basic need for the services of the SEO agency can be assessed. The accusation is not the customer alone, in my eyes is the SEO agency have a duty to enlighten people of the dangers of these link building practices.

Tight supply, high demand - no less surprising is the range of “good” links are very limited and is determined by actions of Google will become increasingly smaller. At the same time, growing demand for fast links to help link building to drive traffic is important.

Each of these three reasons would be on their own, already a problem, all three in the medium and long term harm the entire industry.

Conflict - The SEO Agency is usually at the same time, both sellers of link-building measures as well as consultants on the appropriateness of that level. Not a good combination - especially not if the customer is uninformed and trusts to be properly advised. We strongly recommend using link building more in the method of driving traffic rather than boosting page rank. We will look into building Google page rank practices in the near future.