Understand The SEO Community
The SEO community has experts who are well known for various reasons and are great influencers who would be able to make others learn about the SEO. You should become a niche in your business and this will tend to link to that single authority in that niche. So you need become an authority and create a link and that would bring free lifetime stream of links. The people tend to consult you when people know that you are specialized. You should get your article published on search engines; it would provide you a nice link, and would help people get to know about you.
If you want to get noticed you need to write a blog and the topic should be something unique and which is something original. The SEO community love to argue and laugh, so you need to create a blog, which is interesting and would be able to create some interest in the community. The other way is to be a member of forums of such community and participate in these forums by writing creative articles, which are unique and make the community talk about it. This would provide significant presence for you among the community and make you niche among the community people. One must understand that however niche they are, there are several others who are equally good as they are and they must link to others and bring out new ideas.
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