The top 10 SEO myths that are constantly resurfacing have been briefly discussed below
Myth # 1: Most Meta Tags must have equal importance -
Some of the meta tags are useful and most of the search engines rely more on these tags and you should concentrate on robot tag and description tag.
Myth # 2: Should you submit your site more than one time
This is not required, you must ensure that you submit it once and the search engine come back on their own. If you want to increase the traffic then you could index your site to high traffic or high PR site.
Myth # 3: Is SEO very expensive
SEO are the most cost effective online marketing methods and to set up and maintain a SEO would not cost you much.
Myth # 4: Natural SEO may not be better than PPC
This has to be analyzed both in near term results and long-term impact. For short-term results PPC would be effective but to have a long-term strategy SEO structuring would do wonders.
Myth # 5: To hire a SEO specialist in house is cheaper
SEO is a process and one person will not be able to handle all the aspects of SEO, so it would necessarily requires a team and so it would be costly.
Myth # 6: Can I optimize only my home page for keywords
You could but need to optimize every page to have better search engine results.
Myth # 7: All I should do is write content having correct keyword density and my site will rank well
This would not work in many of the search engines including Google, but would work well in MSN.
Myth # 8: I shouldn’t aim for most competitive Keywords
Keywords are very important and should be handled properly.
Myth # 9: To work with companies that can give you a guarantee
Guarantees could be misleading and no SEO formula would be perfect for every web site.
Myth # 10: A minimum commitment for SEO
This is not true as it would very much depend on the terms of duration you agree upon.